Google Cloud Next '20

Google Next '20 marked my first venture into large-scale events, where our agency supported a virtual conference reaching approximately 45,000 attendees. The decision to accept this six-month freelance position was driven by intuition rather than event expertise, yet it proved transformative both professionally and personally. The role offered unprecedented learning opportunities and revealed my natural alignment with event-focused creative work. Due to the COVID-19 pandemic, Next ’20 became a fully virtual event for the first time. As the physical event was never produced, I am showcasing some of the original 3D renders alongside photorealistic images generated with AI from those renders to better visualize the intended final experience.

Leaders Circle

My primary responsibility in preparing for this event was to bring the “Leaders Circle” session to life alongside my team partners. Designed for CEOs and senior leaders from technology companies around the world, the experience needed to feel elevated, thoughtful, and appropriate for its audience. My goal was to create an environment that reflected the importance of the attendees while remaining mindful of budget constraints and minimizing environmental impact.

Creative Director: David Shor, 3D Designer, and creative partner: Nicholas J. Bruggeman, Producer: Melinda Giacalone

Keynote Stage and Tables Art Direction

Customer Engagement Center

CEC (Customer Engagement Center) had the same audience as Leader's Circle. Its main goal was to give this crowd 48 meeting rooms and spaces to connect, exchange, and grow their connections with Google Cloud and each other.

Creative Director: David Shor, 3D Designer and creative partner: Nicholas J. Bruggeman, Producer: Brian E. Draper Jr

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