We got tasked to get 6k self-identified prospects in Latin America who are interested in using business messaging to opt into the Salesforce and WhatsApp business messaging integration ahead of the 2023 holiday season by creating a compelling three-part consideration and conversion journey to help them overcome barriers and realize the benefits of business messaging.
It was our first time as a team creating an animated Published Slide, and the process was hard but very gratifying. Make sure to see the asset in its full glory by clicking the "view asset" button.
Creative Director: Liz Chatterton.
Writer: Kaitlyn Rhoads